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Reasons You Need A Digital Marketing Consultant

Reasons You Need A Digital Marketing Consultant.

A Digital Marketing Consultant Gets You Found.

Search engine ranking is still a relevant strategy for any business with an online presence. Despite the popularity of social media, the first place most consumers visit to find information on a product or service is Google, Yahoo, Bing, or another search engine. The more visitors your site has, the more people buy, plain and simple. A successful, well-rounded campaign can take your website from virtual obscurity to first-page ranking. Sometimes these changes take a few weeks or months to manifest — like if you’ve just started a new content and site-building project. Other times, a few modifications to your web design can improve your ranking literally overnight.

Consulting Helps You Keep Customers Engaged.

One of the biggest challenges for a business is to engage their customers — and keep them interested. There are many different brands and messages competing for your buyers’ attention. Simply having a presence online is not enough, given this environment. You need strong content and a long-term strategy that encourages “top influencers” to interact with your brand. The more likes and shares you have, the more people talk about your brand — and the more people buy! The Pareto Principle states that 20 percent of your customers will bring you 80 percent of your sales. Follow-up studies consistently affirm that loyal, engaged customers spend the most money, which is why companies invest so much in loyalty programs.

A Digital Marketer Gives You A Fresh Perspective.

It’s easy to get your head stuck in the bubble. Sure, YOU think your website, advertising, strategies, and products are the bee’s knees. But what does your advertising model look like to your competitors, customers, prospects, and other advertising professionals? According to Voltier Digital,  84 percent of 25-34-year-olds have left a favorite website because of intrusive or irrelevant advertising. A fresh perspective is extremely valuable, especially if your wheels have been spinning without gaining as much traction as you’d like.

Digital Consultants Are Affordable.

Think about how much it would cost to hire an in-house SEO expert, social media manager, copywriter, public relations manager, web designer, advertising executive, and videographer. You need to invest in human resources to recruit these people, interview them, and train them. You will need to pay salaries and benefits for all these people. We’re talking hundreds of thousands of dollars here. Wouldn’t you rather work with a full-service digital consulting firm and pay hundreds for the same caliber of work, without all the in-house expense?

Consultants Helps You Keep Up With Competitors.

One of the chief duties of a Digital Marketing Consultant is to ensure that your website looks and functions its best. You want a look that represents your motto, your current business, and your objectives. You want a website that is clear, responsive, informative and visually appealing. Some businesses threw up a website in the nineties and left it to fend for itself. Not surprisingly, most of these sites are long gone! You rarely see FLASH or animated GIFs anymore. Old technologies are left in the dust. The well-recognized brands like Coca-Cola, NIKE, General Motors, and McDonald's are always reinventing their websites to stay fresh and relevant in the marketplace.

Digital Marketers Monitor Your Reputation.

These days, many consumers hit up sites like Twitter, Facebook, Google+, Yelp, and others to air their grievances. These may be people your company inadvertently offended who have never uttered a word of complaint to you. Even so, they are doing damage. When confronted with disgruntled customers, many a business has made a wrong move that resulted in even more damage to their reputation. Believe us, it happens to the best of companies! The smartest thing you can do is have someone keep an eye on the conversations involving your brand. A digital marketing expert knows the quickest, easiest and most efficient ways to keep a pulse on buyer sentiment.

A Consultant Becomes A Valued Partner.

When looking ahead to the future, many SMB owners feel alone in the world. Hiring a consultant brings another person into this world to ensure that the future is bolder and brighter. It feels psychologically satisfying to have someone else to discuss your hopes, dreams &plans with. (Probably by now, your spouse or best friend is sick of hearing about it!) The saying “Two heads are better than one” is very much true in the world of online marketing. 

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