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Reasons You Need A Digital Marketing Consultant

Reasons You Need A Digital Marketing Consultant.

A Digital Marketing Consultant Gets You Found.

Search engine ranking is still a relevant strategy for any business with an online presence. Despite the popularity of social media, the first place most consumers visit to find information on a product or service is Google, Yahoo, Bing, or another search engine. The more visitors your site has, the more people buy, plain and simple. A successful, well-rounded campaign can take your website from virtual obscurity to first-page ranking. Sometimes these changes take a few weeks or months to manifest — like if you’ve just started a new content and site-building project. Other times, a few modifications to your web design can improve your ranking literally overnight.

Consulting Helps You Keep Customers Engaged.

One of the biggest challenges for a business is to engage their customers — and keep them interested. There are many different brands and messages competing for your buyers’ attention. Simply having a presence online is not enough, given this environment. You need strong content and a long-term strategy that encourages “top influencers” to interact with your brand. The more likes and shares you have, the more people talk about your brand — and the more people buy! The Pareto Principle states that 20 percent of your customers will bring you 80 percent of your sales. Follow-up studies consistently affirm that loyal, engaged customers spend the most money, which is why companies invest so much in loyalty programs.

A Digital Marketer Gives You A Fresh Perspective.

It’s easy to get your head stuck in the bubble. Sure, YOU think your website, advertising, strategies, and products are the bee’s knees. But what does your advertising model look like to your competitors, customers, prospects, and other advertising professionals? According to Voltier Digital,  84 percent of 25-34-year-olds have left a favorite website because of intrusive or irrelevant advertising. A fresh perspective is extremely valuable, especially if your wheels have been spinning without gaining as much traction as you’d like.

Digital Consultants Are Affordable.

Think about how much it would cost to hire an in-house SEO expert, social media manager, copywriter, public relations manager, web designer, advertising executive, and videographer. You need to invest in human resources to recruit these people, interview them, and train them. You will need to pay salaries and benefits for all these people. We’re talking hundreds of thousands of dollars here. Wouldn’t you rather work with a full-service digital consulting firm and pay hundreds for the same caliber of work, without all the in-house expense?

Consultants Helps You Keep Up With Competitors.

One of the chief duties of a Digital Marketing Consultant is to ensure that your website looks and functions its best. You want a look that represents your motto, your current business, and your objectives. You want a website that is clear, responsive, informative and visually appealing. Some businesses threw up a website in the nineties and left it to fend for itself. Not surprisingly, most of these sites are long gone! You rarely see FLASH or animated GIFs anymore. Old technologies are left in the dust. The well-recognized brands like Coca-Cola, NIKE, General Motors, and McDonald's are always reinventing their websites to stay fresh and relevant in the marketplace.

Digital Marketers Monitor Your Reputation.

These days, many consumers hit up sites like Twitter, Facebook, Google+, Yelp, and others to air their grievances. These may be people your company inadvertently offended who have never uttered a word of complaint to you. Even so, they are doing damage. When confronted with disgruntled customers, many a business has made a wrong move that resulted in even more damage to their reputation. Believe us, it happens to the best of companies! The smartest thing you can do is have someone keep an eye on the conversations involving your brand. A digital marketing expert knows the quickest, easiest and most efficient ways to keep a pulse on buyer sentiment.

A Consultant Becomes A Valued Partner.

When looking ahead to the future, many SMB owners feel alone in the world. Hiring a consultant brings another person into this world to ensure that the future is bolder and brighter. It feels psychologically satisfying to have someone else to discuss your hopes, dreams &plans with. (Probably by now, your spouse or best friend is sick of hearing about it!) The saying “Two heads are better than one” is very much true in the world of online marketing. 

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6 Reasons Why You’re Paid Search Strategy Must Include Bing Ads

6 Reasons Why You’re Paid Search Strategy Must Include Bing Ads

1. Not everybody Uses Google
Statistics show that in Apr 2017, Microsoft Bing handled twenty two.8 % of all search queries within the us. Over that very same amount, Yahoo accounted for eleven.7 percent, and Google accounted for sixty three.4 percent. differentinformation shows Bing’s market share is rise quicker than Google’s, maybe as a results of the expansion of Windows ten.
If you’re victimisation Google AdWords, however not Bing Ads, you’re missing out on nearly 1 / 4 of potential searches. in step with a Microsoft report from June 2016, Bing’s U.S. market share exaggerated to thirty one.3 percent, with fivebillion monthly searches and one hundred sixty million distinctive users. As Bing powers nearly one out of each 3searches within the U.S., skipping Bing Ads suggests that you’re missing out on fifty nine million searches you can’t reach through Google AdWords.

2. Simple to Import Campaigns from Google AdWords
You don’t ought to pay time making new campaigns from scratch in Bing.All it takes may be a click. Really. That’s it.Your existing AdWords campaigns are going to be able to enter Bing Ads.
However, there area unit some areas that need further attention:
Multiple Languages and site Targeting. once your AdWords campaign has quite one targeting language, Bing solelychooses the very best hierarchal supported language since it permits just one language per ad cluster.You may notice some variations as a result of Bing doesn’t support as several languages as Google AdWords. If you've got a language in Google AdWords that Bing doesn’t support, Bing Ads can default to the parent language.
Once you save the campaign, you can not edit your location or language. You’ll got to recreate the campaign if you create a blunder here.
Negative Keywords
If you've got any broad match negatives, Bing can treat them as phrase match.
Automated Rules You’ll got to recreate any Google AdWords automatic rules once more. they're going to not transfer.
CPA (Cost Per Acquisition) vs. CPC (Cost Per Click)
CPA isn’t supported in Bing Ads, therefore those campaigns can mechanically convert to CPC.
Shopping Campaigns
You’ll got to produce a Bing merchandiser Center store as a result of you've got to link your store to your searchingcampaign before you'll import it.

3. Robust Bing Partner Program Partnerships
Bing recently increased and swollen their Bing Partner Program.
Now agencies, tiny business partners, and technology partners will work with them across the world.
The partner program provides additional for Bing’s most valued advertisers, as they get complete association, special opportunities, technical coaching, and more.
Becoming a Bing partner will facilitate boost your agency by providing you with a worthy ally.
Perion, only 1 of the many Bing Partners, recently declared associate extension of their partnership in light-weight of recent growth.

4. Swollen Device Targeting
In Gregorian calendar month 2016, Bing opened the swollen device targeting possibility globally, thereforeadvertisers will alter bids for varied device varieties.
Now, the vary for bid changes is:
Desktop: zero % to +900 %
Tablets: -100 % to +900 %
Smartphones: -100 % to +900 %
You can mix your bid changes by device sort with different targeting criteria, comparable to geographic location, age and gender, and day of the week or time of day. you'll implement this target at either the campaign level or the ad cluster level. Your ad cluster targeting can take precedence over your campaign targeting.

5. Cheaper Advertising
Even though Google has the larger market share, the typical CPC has exaggerated considerably over the years.
With Bing Ads, you’ll get not solely a cheaper CPC, however there’s less competition.
This means you’ll get the next ad position and a higher click-through rate, therefore it’s an economical advertising possibility for anyone WHO encompasses a target audiences that work inside Bing’s demographic.

6. Bing Treats Negative Keywords otherwise
Negative keywords area unit even as vital because the keywords you’re targeting.Google AdWords and Bing Ads enable you to feature negative keywords to each the ad cluster and campaign levels, however Bing treats them otherwise once you add them.Bing Ads offers you a bonus as a result of they won’t negate any targeted keywords. If you add a negative keyword that is also enclosed in one in every of your target keywords, ads can still show for that word.In AdWords, the negative keyword can mechanically block connected searches, although it applies to 1 of your target keywords.
Your PPC Strategy wants each Google & Bing.
Though AdWords remains the market leader, there’s still loads that Bing Ads offers you as a trafficker. together witheach in your digital selling strategy will assist you reach associate untapped audience and build the foremost of your budget.

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