6 Reasons Why You’re Paid Search Strategy Must Include Bing Ads

6 Reasons Why You’re Paid Search Strategy Must Include Bing Ads

1. Not everybody Uses Google
Statistics show that in Apr 2017, Microsoft Bing handled twenty two.8 % of all search queries within the us. Over that very same amount, Yahoo accounted for eleven.7 percent, and Google accounted for sixty three.4 percent. differentinformation shows Bing’s market share is rise quicker than Google’s, maybe as a results of the expansion of Windows ten.
If you’re victimisation Google AdWords, however not Bing Ads, you’re missing out on nearly 1 / 4 of potential searches. in step with a Microsoft report from June 2016, Bing’s U.S. market share exaggerated to thirty one.3 percent, with fivebillion monthly searches and one hundred sixty million distinctive users. As Bing powers nearly one out of each 3searches within the U.S., skipping Bing Ads suggests that you’re missing out on fifty nine million searches you can’t reach through Google AdWords.

2. Simple to Import Campaigns from Google AdWords
You don’t ought to pay time making new campaigns from scratch in Bing.All it takes may be a click. Really. That’s it.Your existing AdWords campaigns are going to be able to enter Bing Ads.
However, there area unit some areas that need further attention:
Multiple Languages and site Targeting. once your AdWords campaign has quite one targeting language, Bing solelychooses the very best hierarchal supported language since it permits just one language per ad cluster.You may notice some variations as a result of Bing doesn’t support as several languages as Google AdWords. If you've got a language in Google AdWords that Bing doesn’t support, Bing Ads can default to the parent language.
Once you save the campaign, you can not edit your location or language. You’ll got to recreate the campaign if you create a blunder here.
Negative Keywords
If you've got any broad match negatives, Bing can treat them as phrase match.
Automated Rules You’ll got to recreate any Google AdWords automatic rules once more. they're going to not transfer.
CPA (Cost Per Acquisition) vs. CPC (Cost Per Click)
CPA isn’t supported in Bing Ads, therefore those campaigns can mechanically convert to CPC.
Shopping Campaigns
You’ll got to produce a Bing merchandiser Center store as a result of you've got to link your store to your searchingcampaign before you'll import it.

3. Robust Bing Partner Program Partnerships
Bing recently increased and swollen their Bing Partner Program.
Now agencies, tiny business partners, and technology partners will work with them across the world.
The partner program provides additional for Bing’s most valued advertisers, as they get complete association, special opportunities, technical coaching, and more.
Becoming a Bing partner will facilitate boost your agency by providing you with a worthy ally.
Perion, only 1 of the many Bing Partners, recently declared associate extension of their partnership in light-weight of recent growth.

4. Swollen Device Targeting
In Gregorian calendar month 2016, Bing opened the swollen device targeting possibility globally, thereforeadvertisers will alter bids for varied device varieties.
Now, the vary for bid changes is:
Desktop: zero % to +900 %
Tablets: -100 % to +900 %
Smartphones: -100 % to +900 %
You can mix your bid changes by device sort with different targeting criteria, comparable to geographic location, age and gender, and day of the week or time of day. you'll implement this target at either the campaign level or the ad cluster level. Your ad cluster targeting can take precedence over your campaign targeting.

5. Cheaper Advertising
Even though Google has the larger market share, the typical CPC has exaggerated considerably over the years.
With Bing Ads, you’ll get not solely a cheaper CPC, however there’s less competition.
This means you’ll get the next ad position and a higher click-through rate, therefore it’s an economical advertising possibility for anyone WHO encompasses a target audiences that work inside Bing’s demographic.

6. Bing Treats Negative Keywords otherwise
Negative keywords area unit even as vital because the keywords you’re targeting.Google AdWords and Bing Ads enable you to feature negative keywords to each the ad cluster and campaign levels, however Bing treats them otherwise once you add them.Bing Ads offers you a bonus as a result of they won’t negate any targeted keywords. If you add a negative keyword that is also enclosed in one in every of your target keywords, ads can still show for that word.In AdWords, the negative keyword can mechanically block connected searches, although it applies to 1 of your target keywords.
Your PPC Strategy wants each Google & Bing.
Though AdWords remains the market leader, there’s still loads that Bing Ads offers you as a trafficker. together witheach in your digital selling strategy will assist you reach associate untapped audience and build the foremost of your budget.