Double Click Bid Manager Testing Options To Boost Digital & TV Campaign Coordination

Double Click Bid Manager testing options to boost digital & TV campaign coordination.

Two betas aim to assist advertisers deploy digital ads in cycle with live TV spots and consolidate linear TV and digital campaign information.

Ahead of Super Bowl Sunday, Google has proclaimed 2 new options in Double Click Bid Manager to assist advertisers activate campaigns across multiple screens and bridge digital and live TV efforts.

Eighty percent of sports viewers say they use a pc or Smartphone whereas looking live sports on TV to try and do things like sorting out player stats and live scores, electronic communication different fans and looking connected videos, in keeping with a Google-commissioned Ipsos study.

Real-time triggers   

  

Real-time triggers permit advertisers to line predefined moments that correspond to a live TV or different event. The triggers then activate show and video campaigns in real time like a shot once the event happens.

For example, super Bowl advertiser’s victimisation Double Click Bid Manager (DBM) will set triggers to activate digital campaigns right once their live tv ads air throughout the large game.